Generolo Jono Žemaičio Lietuvos karo akademija

This paper explores strategic communication as a key instrument for countering hybrid threats in contemporary democratic states. The author, drawing on conceptual analysis, policy documents and practical case studies, examines the role of strategic communication in strengthening societal resilience, shaping public narratives, and responding to information-based aggression. He defines hybrid threats as multidimensional and adaptive phenomena operating below the threshold of armed conflict, exploiting institutional, psychological and informational vulnerabilities. Simultaneously, he argues that strategic communication, when coordinated, credible and value-based, constitutes an essential component of national security policy. The analysis identifies four core functions – informational, preventive, coordinative and normative – and highlights challenges related to institutional fragmentation, analytical capacity, and ethical dilemmas. Based on the findings, the author formulates normative and practical recommendations for policymakers. He concludes that strategic communication is not only a reactive tool but also a proactive mechanism for narrative resilience and democratic integrity in the age of non-linear conflict.

This study examines the communication of the State Security Department of the Republic of Lithuania and the Second Investigation Department under the Ministry of National Defence in 2012–2022. It identifies the aspects relevant to the strategic communication of the intelligence services, analyses specifics of the texts and tendencies in national threat assessments and activity reports, and examines how these institutions present themselves. The study applies the theory of securitisation and critical discourse analysis. It includes other research related to the topic, practices of foreign intelligence services in publishing annual reports and using the YouTube social media platform, media publications and other sources. The study concludes that strategic communication for intelligence agencies is essential for the long-term success of their operations. By focusing on strategic objectives, they inform and educate the public about themselves and national security and develop a cooperative relationship, contributing to deterrence. Both institutions examined in this study are becoming not only formally more open to the public, but also aim to build and maintain a high institutional reputation, connect with their audience and create an image of professionalism, modern accountability and openness to the public.