The main purpose of the article is to show specifics of political communication in a non-democratic regime (Belarus). First, we elaborate the typology of the third sector organizations according to their loyalty to the State and autonomy of their action. Then we describe the third sector organizations engaged in social policies in Belarus. We employ the qualitative discourse analysis framework and focus on public speeches and public acts, related to social concerns and performed by Lukashenka and alternative candidates in September-December 2010. The study shows that the State in Belarus effectively reduces discursive and policy action opportunities of the third sector organizations and marginalizes their political representation. The electoral campaign crucially lacked any stronger alternative social policy proposals. The State (the third sector organizations, subordinated to the State, the state-run media, the governmental officials, and the state institutions such as KGB, military forces) performed pivotal mobilization and public relations roles on behalf of the incumbent President, thus inaugurating a new wave of terror, which followed Lukashenka’s victory on December 19, 2010.