The aim of the article is to present and examine a unique role of social media in correlation with contemporary secure and sustainable development path by observing social and political processes, which in several instances led to a violent conflicts and crisis. Fundamental task of the article as well as its research goal is to give an answer to two questions – does the social media can be used to trigger revolutions and how military powerful entities as NATO and US are prepared to utilize the social media as a part of military efforts. First part of the article is focused on scientific approaches towards secure and sustainable development, followed by NATO’s and US military doctrinal approach to the use of the social media. After review of interrelationships between security and sustainable development, that part of the article covers such documents as NATO Military Concept for NATO Strategic Communication (2010), NATO Strasbourg-Khel Summit Declaration (2009), NATO Strategic Communication Policy (2009), US Capstone Concept for Joint Operations (2009), US Commander’s Handbook for Strategic Communication and Communication Strategy (2010) and revised US Capstone Concept for Joint (2012). The second part of the article is focused mainly on presentation of the usage of the social media in selected conflicts which took place in Lebanon, Kuwait, Kenya, Iran, Egypt, Tunisia, Nigeria and another accord in long-lasting war between Israel and Hamas (so called operation Pillars of Defense). The article is concluded with final remarks addressing role of social media in processes of secure sustainable development of considered countries.